Director - Digital Strategy

DigitalLondon, United Kingdom

Director, Digital Strategy

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.

Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insight and human centricity.

As part of a global digital team you will play a key role in developing innovation-driven solutions. Bringing together data, omnichannel, content delivery, marketing technology, social media and automation expertise, to generate groundbreaking commercial impact for the best health organizations in the world.”


Location: UK. hybrid or remote

The Director, Digital will be a passionate digital strategist with hands-on planning, management, and implementation of digital programs. Typically, the Director, Digital:

  • Serves as senior lead representing the digital team for digital clients and / or major projects depending on overall scope of the client engagement
  • Has over 7 years relevant experience, including health comms experience.
  • Manages assigned projects independently with 1-2 direct reports
  • Derive insight from data, independently develop strategic omnichannel solutions, and facilitate client workshops.
  • Actively participates in new business efforts, whether growing current business or helping to secure new clients
  • Reports into the Vice President, Senior Vice President or Executive Vice President
  • Some international travel and flexibility when working across time zones required.



Client Partnership

  • Develops and cultivates relationships with clients and external audiences
  • Thoughtfully counsels clients based on digital landscape and business goals, showcasing ability to marry digital tactics up to client’s broader strategy; takes immediate action on client feedback
  • Develops digital strategies based on client objectives, defining measurable KPIs and proactively assessing results on an ongoing basis to evolve benchmarks, inform channel/content strategy and ensure success
  • Proactively directs planning and execution of digital projects ensuring timeliness, efficiency and high-quality delivery of results
  • Possesses skills necessary to handle issues management, mobilizing teams to respond to issues and provide strategically sound recommendations to clients on how to handle/address issues
  • Deep experience in developing digital SOPs/playbooks and establishing channel management guidelines (e.g., website management, SEO, email, social platform)
  • Ability to coach and train client and internal teams in digital best practices (e.g., 101 sessions) in collaboration with EVP
  • Plays active role in developing and tracking budgets related to client digital activities, with ability to mentor mid-to-junior level staff on financials as appropriate
  • Supports Global Head of Digital and Head of Social Media in monthly/quarterly forecasting and developing digital staff plans for core clients
  • Manages multiple priorities at once and with ease
  • Serves as quality control and final review of digital content/assets prior to client delivery

Business Development & Operations

  • Researches, develops and presents new business proposals, gaining more confidence and experience leading new business efforts
  • Participates in organic/new business pitches with confidence
  • Identifies and realizes opportunities for organic account growth by offering new digital tactics, ideas and upsells current offering on the account where they are embedded
  • Understands key issues to be considered when making decisions and has the ability to formulate strong recommendations based on experience and data
  • Utilizes data to drive agency recommendations and idea generation including ability to lead social listening, channel/content audit, user journey/persona development and other research projects to uncover clear and actionable insights
  • Demonstrates in-depth knowledge of digital strategies and platform nuances across social, mobile and web platforms in addition to content and storytelling trends
  • Demonstrates an understanding of Evoke Kyne’s mission and values and a commitment to the growth and success of the company
  • Collaborates with EVP to continue to enhance digital capabilities, suggesting new offerings or ways to elevate current practices and approaches

Leadership & Teamwork

  • Works collaboratively with account teams and other specialty teams, with ability to seamlessly flex between teams/management styles
  • Demonstrates initiative, resourcefulness and works through issues independently in as much as possible and effectively collaborates when appropriate
  • Serves as a resource to account teams to educate and provide strategic counsel on digital and influencer programs
  • Proactively seeks out professional development opportunities, skillset growth
  • Assists in onboarding new specialty team members and account team members, coaching on best practices for working with digital team
  • Provides direct and constructive feedback to junior team members, supporting them in developing fundamental skill sets (copywriting, research, project management, community management, etc.)
  • Acts as a role model for junior team members
  • Conducts annual reviews for direct reports (as appropriate) and regular check-ins, overseeing professional development and opportunities for growth and advancement
  • Supervises junior staff by mentoring, motivating, coaching and providing clear and consistent feedback
  • Be a change agent internally and with partners and clients – leading the way in best practice digital communications, problem-solving, coaching and building buy-in and consensus for innovative approaches
  • Able to gather information to make appropriate decisions for clients and internal teams
  • Role models company values and inspires an inclusive culture

Effective Communication

  • Plays a major part in drafting and providing oversight in development of digital strategies inclusive of those for corporate and unbranded/patient channels
  • Robust knowledge of digital best practices across channels and keen eye for reviewing digital content for consistency, voice, channel nuances, brand/program style and developing analytics reports to report on results
  • Collaborates with account teams to set appropriate timelines and follows established processes of leveraging strategic briefs and ensuring digital team inclusion as appropriate
  • Leads key aspects of client interactions and liaison with external agency and third-party partners to further develop communications skills
  • Continues to proactively seek opportunities to further hone communications skills, including presentation skills
  • Manages and monitors workflow on accounts, anticipating and flagging staffing issues and offering solutions to EVP


  • Bachelor’s degree, preferably in communications, marketing or digital
  • Significant communications or related marketing / communications / digital / social experience; global health issues or health product communications experience preferred
  • Ability to develop and maintain effective relationships/partnerships (internally and externally)
  • Track record of building successful digital and social campaigns. Experience with social media strategy, content creation and campaign management – organic and paid initiatives.
  • Experience developing and managing multichannel content calendars and with CMS such as WordPress.
  • Proficiency with online/social research and analytics platforms such as Netbase, Sprinklr, Buffer, Buzzsumo, Meltwater, Klipfolio, Hubspot, Google Analytics, Mixpanel, etc.
  • Confident with digital data (web, search, social, mobile; quantitative and qualitative), able to guide analytics projects and derive meaningful insights that can inform the strategic approach and yield hyper-targeted, high- impact communications strategies
  • Team player, ability to work cooperatively across teams
  • Prior supervisory experience and ability to develop junior team members
  • Fluent English and excellent communications skills (written and oral), additional languages a plus
  • Excellent organizational, communications and interpersonal skills
  • Handles conflict diplomatically
  • Delivers and accepts feedback well
  • Has earned respect (internally and externally) and has leadership presence
  • Confident and compelling style in communicating with clients, teams and external stakeholders
  • Solid client relationship building and presentation skills
  • Positive, professional, and flexible attitude that lends itself to quality client service
  • Experienced in successfully managing resources and budgets
  • Demonstrates keen critical thinking skills and proactivity
  • Proactive, self-starter; shows an entrepreneurial spirit
  • Flexible and dynamic (e.g., willing to change and evolve thinking)
  • Resourceful and proactively seeks solutions to challenges
  • Knowledge of relevant guidelines and legislation as they pertain to digital marketing (e.g., GDPR) or to health communications (e.g., FDA or ABPI guidelines)
  • Recognized project management aptitude

Benefits include:

  •  Generous annual leave
  •  Contributory company pension scheme
  • Life insurance cover and income protection
  • Private medical insurance
  • Discretionary bonus scheme
  • Season ticket loan
  • Cycle scheme

We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.