Director, Brand Strategy

Planning / StrategyCary, North Carolina

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.


About the Role: 

The Director, Brand Strategy position serves as a leadership role within the Brand Strategy team by delivering both high quality work for our life science industry clients and facilitating growth of department capabilities, skills, processes and approaches to enhance our offerings in the marketplace. You will also have a broad understanding of marketplace needs, a demonstrated grasp of opportunities that can grow agency capabilities, and adapt to changing needs of clients and the industry. This is a remote opportunity.

You are the hub around which strategy on the account rotates, helping the process and being a source of inspiration and reference for the accounts you help propel. You help drive direction set by the EVP Strategy for how excellent our strategic product is, and you help those more junior to reach that bar. You're expected by the client and creatives to create strategic solutions that answer their business problems, and for being a promoter of our creative excellence as an agency. You can manage clients to a very high degree of quality. You are a presenter. You're a voice of authority within the agency, and you push the strategic discipline forward. Most importantly, you lead collaboration across many different working styles and perspectives.


You will: 

  • Proactively inform and develop new approaches, ideas, and services
  • Guide and serve as a go-to subject matter expert for a strategic point-of-view on specific client challenges or marketplace dynamics
  • Oversee the brand and communications direction of an account in partnership with the Account Lead and Creative Lead
  • Create and steward brand strategies, defining them and building them over multiple campaigns/activities
  • Frame thinking and place in its proper context by: Isolating a business' problems with a brand and communications can affect. Isolating the roles of the brand, communication, and communication channels within business plans—thinking for tomorrow and not just today.
  • Promote the brand purpose and ensure that it lives across all main touch-points and communications
  • Identify additional opportunities for growing assigned accounts, both in the world and within the agency
  • Forge relationships with internal members of senior leadership, with diverse teams and departments (Creative, Account, etc.)
  • Track the success of campaign and accounts and manage the award submission process
  • Develop the skills of and mentor junior team members

You will bring:

  • 7+ years total business experience is required
  • 5+ years in pharmaceutical marketing or communications agency experience is required, with demonstrated career progress focused on expanding engagement and driving innovation
  • Bachelor's degree in life sciences, marketing, or communications
  • Experience developing successful pharmaceutical marketing strategies
  • Expertise with a focus on using insights, developing strategies into a brand plan, and working in a multi-platform ecosystem
  • Demonstrated people management experience
  • Can present marketing and strategic plans to main client decision makers
  • Demonstrated leadership in a collaborative environment

Why Inizio Evoke Drive?

As a fast-growing agency in a highly competitive market, hiring the right talent makes all the difference. We understand that changing lives takes time, commitment and talent. We value collaboration and diversity of thought and we rely on the power of behavioral science fueled by our imaginations. At our core we believe that changing the lives for our clients and our community is possible.


Inizio Evoke Drive provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.
$175,000$190,000 USD

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.