Inizio Evoke, an Inizio company and leading global life sciences brand, experience, and communications platform, announced today the appointment of Cris Morton as Group President, Marketing. In this pivotal role, Cris will lead the marketing and creative agency business globally for the Inizio Evoke platform, bringing his extensive industry experience and client-centric leadership to the organization.
This appointment reinforces Inizio Evoke's continued commitment to growth, innovation, and client partnership—keeping health and pharma marketers ahead of the rapidly evolving industry and the new challenges they face daily. In the role, Cris will collaborate closely with agency leaders across core health care professional (HCP) and direct to consumer (DTC), and global AOR capabilities, along with key subject matter experts across the platform to foster new and exciting opportunities for clients underpinned by the agencies' strategic expertise, creative firepower, and outstanding service.
Cris joins Inizio Evoke most recently from Havas Health & You where he served as Group President for over 12 years and held numerous leadership roles prior with FCB Health and TBWA/World Health.
"I am so excited to be joining the Inizio Evoke team especially at this moment as there is real, palpable momentum," said Cris. "There's also a tremendous passion and energy for leading transformation in the industry as our north star commitment to our clients. The laser focus on 'health more human' is powerful and meaningful to me as someone who has spent all my career in healthcare communications."
Cris joined Inizio Evoke in October, reporting to Reid Connolly.