Inizio Evoke has been recognized with four wins at the 2026 PM360 Trailblazer Awards, celebrating work with Boehringer Ingelheim and Novo Nordisk that is driving meaningful impact across patient engagement, screening behavior, and digital healthcare experiences.
The wins span Consumer Website/Online Initiative, Point of Care, and Marketing Team of the Year, reflecting the strength of long-standing client partnerships and the power of combining healthcare expertise, creativity, data, and technology to address complex challenges.
DETECT THE SOS™ with Boehringer Ingelheim – two Silver awards
Developed with Boehringer Ingelheim, DETECT THE SOS™ secured two Silver awards for work spanning consumer digital engagement and Point of Care.
Consumer Website/Online Initiative – Silver
The DETECT THE SOS™ website helped consumers connect kidney disease, cardiovascular risk, and the importance of early detection in a way that was understandable, memorable, and actionable. In Q1 alone, the website attracted almost 60,000 visitors, who spent an average of nearly four minutes on the site.
Point of Care – Silver
The Point of Care initiative focused on creating urgency around earlier chronic kidney disease (CKD) screening and diagnosis by activating both patients and healthcare professionals, influencing both sides of the exam-room conversation simultaneously.
Over a three-week period, the program delivered 475,949,295 net impressions and drove significant increases in screening behavior.
Wegovy with Novo Nordisk – Gold
Inizio Evoke’s work with Novo Nordisk on Wegovy.com received Gold in the Consumer Website/Online Initiative category.
Since launch, the website has received more than nine million visits and delivered a 73% year-on-year increase in traffic.
The win, alongside DETECT THE SOS™, gives Inizio Evoke two awards within the Consumer Website/Online Initiative category.
Boehringer Ingelheim CKD Market Development Team – Gold
Boehringer Ingelheim’s CKD Market Development Team, supported by Inizio Evoke, was awarded Gold for Marketing Team of the Year.
Building combined expertise around one shared goal, the initiative has generated more than 1.4 billion impressions, reached 57.2 million people, and delivered a 19-point lift in testing intent.
Creating meaningful impact across healthcare
The recognition also contributed to a successful night for Inizio, which received five PM360 Trailblazer Awards overall. Inizio Ignite secured the fifth award, taking Gold in the App/Digital Solution or Suite category for STEM AI.
Across Inizio, the five wins reflect a shared focus on solving complex commercialization challenges and creating measurable impact for clients, healthcare professionals, and patients.