June 26, 2025 – New York, NY - Inizio Evoke, a leading global health marketing, communications, and transformation platform, today announced the appointment of Kelly Cusumano as Executive Vice President, Growth & Client Innovation. In this newly created role, Kelly will spearhead growth initiatives and leverage diverse capabilities across Inizio Evoke Comms to build innovative and integrated solutions for PR, Communications, and Policy clients.
A seasoned strategist and communications leader with more than 25 years of experience, Kelly has partnered with many of the world’s most influential companies—including AstraZeneca, Pfizer, MD Anderson, and Johnson & Johnson—to drive market-leading growth and transformation. Her work has earned accolades from Cannes Lions, PRWeek, the Effies, and the SABRE Awards, reflecting her strength in uniting insight with bold, data-driven storytelling. Kelly joins the agency after her most recent decade-long tenure at Edelman.
“Kelly brings unique energy and perspective that will help us shape what’s next for both our clients and the industry. She’s a rare talent with sharp strategic instincts, relentless curiosity, and a deep belief in the power of communications to drive meaningful business outcomes. We're thrilled to welcome her here. ”
In her role, Kelly will lead the charge to accelerate growth and innovation by helping clients—particularly in pharma and emerging biotech—navigate high-stakes moments like product launches, regulatory delays, and market inflection points with confidence and creativity. She will also guide the smart application of data, AI, and analytics across the communications lifecycle to accelerate innovation and elevate the human side of storytelling—reinforcing the agency’s mission to make health more human™.
“Joining Inizio Evoke Comms is an opportunity to work at the intersection of innovation, health, and human impact,” said Kelly Cusumano. “I’m excited to tap into the incredible data, intelligence, and creative capability across the Inizio Evoke platform to help clients drive bold, meaningful change.”
“In an increasingly complex and data-dependent world, the role of earned-first communications has never been more critical,” said Stephanie DeViteri, President, North America, Inizio Evoke Comms. “Kelly’s appointment reflects our commitment to building smart, connected strategies that empower clients to move with clarity, confidence, and purpose.”
“Kelly is exactly the kind of leader we want at Inizio Evoke. She brings a rare combination of innovative thinking, business acumen, and human-first leadership. Her appointment supports our broader ambition to deliver integrated, intelligence-led solutions that transform how health brands show up and lead in the world.”
Reid Connolly, CEO & Founder, Inizio Evoke
Kelly’s appointment underscores Inizio Evoke’s continued investment in transformative leadership and its mission to make health more human™.
Inizio Evoke is a global health marketing, communications, and transformation platform. Purpose-built to support life sciences companies in their most critical moments, we harness the power of data, creativity, and human connection to drive transformative growth. We are united by a shared purpose: health more human™.
About Inizio
Inizio is a commercialization partner that provides tailored, innovative solutions to help health and life sciences companies with their clinical development and commercialization journey. By simplifying the complex and enhancing outcomes, Inizio helps unlock value at every stage of the asset lifecycle. Learn more at www.inizio.com.