April 28, 2025, New York, NY – Inizio Evoke, a leading global health marketing, communications, and transformation platform, announced today the appointment of Tristen George and Kevin Kaniuga to the role of Executive Creative Director, further strengthening the agency’s creative leadership as it continues to evolve its offering and elevate the standard of omnichannel engagement for health brands.
In their roles, Tristen and Kevin will lead integrated creative teams across a portfolio of clients, championing breakthrough creative work and purpose-driven brand storytelling across health and life sciences. Together, they bring extensive leadership experience and therapeutic depth that will drive innovation, inspire high-performing teams, and advance Inizio Evoke’s mission to make health more human™.
“Tristen and Kevin are both bold thinkers and empathetic leaders with a deep understanding of how to connect with healthcare audiences in meaningful, memorable ways. As we continue our transformation, their creative leadership will be instrumental in helping us unlock new levels of engagement and value for our clients.”
Cris Morton, Group President, Creative & Transformation
About Tristen George
Tristen George is widely recognized as a strategic powerhouse and an inspirational leader who builds high-impact teams and transformative campaigns. With a strong belief that inspired teams build inspired brands, she brings a track record of crafting omnichannel brand experiences that drive behavior change and meaningful results.
Prior to joining Inizio Evoke, Tristen served as SVP, Group Creative Director, and Partner at AbelsonTaylor Group. There, she led client businesses and played a pivotal role in agency operations, business development, and the launch of Nutrient, a new agency within the network. Her therapeutic expertise spans oncology, immunology, women’s health, and rare diseases. Tristen is a PharmaVoice Most Inspiring Leader and has served as a juror for CLIO, MM&M, and the RX Club Awards, as well as a speaker at SXSW and MIT’s Grand Hack.
About Kevin Kaniuga
Kevin Kaniuga is an accomplished creative leader with over 20 years of experience guiding integrated U.S. and global brand launches across both HCP and consumer audiences. Most recently, as Group Creative Director at Klick Health, Kevin has also held leadership roles at McCann Echo and FCB Cure.
With deep experience across therapeutic areas including mood disorders, oncology, HIV, diabetes, dermatology, and cardiovascular disease, Kevin is a storyteller at heart—driven to craft bold, ownable spaces for brands and grounded in a patient-first mindset. His work is shaped by empathy and a deep understanding of what it takes to move audiences and spark action in the complex healthcare landscape.
“Kevin and Tristen are exactly the kind of visionary, purpose-driven leaders who will continue to elevate our creative product and push our teams—and our clients—to think bigger. Their deep expertise, combined with a human-centered approach to storytelling, will help us deliver on our promise to make health more human and ensure that our work resonates more deeply, drives greater impact, and helps unlock transformative growth for the brands we serve.”
About Inizio Evoke
Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insight and human centricity. Purpose-built to solve life’s greatest health challenges, we are united by a shared purpose: Health more human™. Inizio Evoke is built to design intuitive, people-centric experiences, brands, and businesses that drive transformative growth.
Learn more at www.inizioevoke.com.
About Inizio
Inizio is a commercialization partner that provides tailored, innovative solutions to help health and life sciences companies with their clinical development and commercialization journey to maximize patient access. Leveraging its connected suite of capabilities, Inizio experts guide clients through each pivotal moment in their asset's lifecycle, by simplifying the complex, unlocking value, and enhancing treatment outcomes.
Inizio has five specialist business units, each comprising best-in-class companies that provide the depth, breadth, and scale to activate transformational solutions and reimagine health.
Learn more at www.inizio.com.