Customer Experience (CX) Strategist

Planning / StrategyNew York, New York

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.

What is CX?

CX is a customers' holistic perception of their experience of a brand. This perception is made up by every interaction a customer has with the brand, from navigating the website, to making a purchase, to engaging with customer service, and even to the delivery of the product itself.

At Inizio Evoke, we believe that to make health more human, we have to understand the CX. We have to understand the journeys of each core customer, looking for moments of friction, moments of frustration, or moments where expectations are not met. By understanding these experiences, we can identify where a brand can step in and craft solutions that are truly meaningful.

Description

Inizio Evoke CX Strategists are inquisitive thinkers who are passionate about creating customer experiences to solve complex business problems. You will be someone who has a desire to take ownership of their accounts, while collaborating with other strategy team members, and colleagues from other disciplines (eg, account management, project management, creative, technology, and media).

You will join a small and nimble team, helping Inizio Evoke's clients identify, design, develop and measure different customer experiences across a broad range of therapeutic areas and disease states. You will report to a Vice President, CX Strategy and this role can be remote depending on location.

You will:

  • Support CX projects including qualitative research, competitive audits, omnichannel strategy development, requirements gathering, and experience implementation
  • Develop an understanding of present customer journeys by using a mix of qualitative and quantitative data sources
  • Support large, cross-functional workshops
  • Partner with internal analytics teams, using multiple big data sources to inform omnichannel strategies and optimizations
  • Keep current on marketing best practices; emerging trends, channels, technologies, partners; and innovative programs and approaches—both within and outside of healthcare
  • Establish yourself as a strategic partner and trusted advisor to clients by demonstrating a full understanding of their businesses
  • Partner with Account teams to identify opportunities for account growth and bring new innovative thinking to clients that propel their businesses forward
  • Work with Creative teams to bring brand campaigns to life through smart tactical projects that deliver inspiring customer experiences
  • Collaborate with the Analytics team to define measurement plans, contribute analysis to performance reports, and develop optimization recommendations

You will bring:

  • 2+ years of healthcare/pharmaceutical marketing agency experience
  • 2+ years in a digital strategy, engagement strategy, brand strategy, planning, UX or channel planning role
  • Proficient in creating impactful presentations; experienced with PowerPoint and/or Keynote
  • BA/BS Degree

Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.
Compensation
$65,000$80,000 USD