Social Media Specialist

Social Media Specialist 

Contents:

1. Overview and expectations
2. Job summary
3. Key responsibilities
1. Client partnership
2. Leadership and teamwork
3. Effective communication
4. Business development
4. Commercial and financial management
5. Business support and personal growth

1. OVERVIEW AND EXPECTATIONS

Our people are at the core of our business - we aim to provide each employee with a clear professional development path at Inizio Evoke Comms so they can succeed in each role. Before advancing to the next level, it is expected that employees have mastered the tasks at their current level and have already started working at, or become proficient at, certain skills/responsibilities of the next job level. Each employee is evaluated on an individual basis, so some employees may spend more or less time in certain roles, which is to be expected. Focus areas for progression to the next level are indicated at the end of this document.

1. JOB SUMMARY

The Social Media Specialist will play a critical role in supporting the Engagement Strategy Team with managing day-to-day tasks and timelines, focused on content development and community management, ensuring team deliverables on multiple accounts are of high quality and keeping social media best practices at the forefront. Team administrative projects may include meeting agendas and recaps, managing file saving and organization, and research projects to inform client or new business requests. Typically, the Social Media Specialist:

• Supports 2-4 client/project teams
• Typically has 0-2 years relevant experience
• Manages assigned projects with moderate supervision
• Reports to the Senior Social Media Manager or Director

1. KEY RESPONSIBILITIES

CLIENT PARTNERSHIP

• Conducts research as needed to support client initiatives and recommendations
• Maintains in-depth knowledge of social content options and platform updates, client nuances and ensures content developed is within brand and social platform guidelines and capabilities
• Ensures that any feedback received is implemented in a timely manner and is carried forward to future work (as appropriate)
• May handle coordination of client status meetings, including proactive development of agendas and next steps
• Supports development of client deliverables, including drafting social media copy, as directed by members of the team
• Manages administrative tasks and logistical support needs as determined by client project/program
• Acts as social media liaison to account teams and in support of client projects as appropriate
• Establishes relationships with clients at appropriate levels

LEADERSHIP AND TEAMWORK

• Demonstrates flexibility in working across teams, able to adapt to project needs, different team working styles, etc.
• Encourages and responds to feedback from manager and team members
• Manages small research projects with manager direction and develops concise reports to share findings with the team
• Shows poise and professionalism when interacting with teammates and vendors, and able to follow established internal processes
• Participates in and actively contributes to internal meetings
• Proactively offers support to team members
• Actively supports company values and an inclusive culture
• Demonstrates a sense of ownership and accountability for all projects

EFFECTIVE COMMUNICATION

• Ensures accuracy of all written projects, including grammar, fact-checking, adhering to platform best practices and referencing documents as needed
• Skilled in copywriting and aligning content with overarching social strategy and brand/campaign voice
• Tailors social content to specific channels and audiences, researching trends, relevant hashtags, etc. to ensure content resonates
• Acknowledges receipt of assignments and openly communicates progress to team members.
• Regularly schedules social content according to client SOPs, ensuring QC processes are met.
• Conducts ongoing community management, flagging AEs per client protocol or potential issues/concerning comments and messages to team members and clients as needed.
• Consistently meets deadlines on projects and proactively flags when deadlines conflict across assignments.
• Asks questions and knows when to involve manager
• Comes prepared to internal and external meetings. Takes notes and recaps discussion points.
• Builds and maintains strong relationships with colleagues, clients and others.
• Shows understanding of the need to tailor content for different audiences, understand how the pharma industry uses various channels in a compliant way
• Understands industry compliance environment and operates within client standard operating procedures (SOPs) and national/international guidelines, understands the role of approval tools such as Zinc, PromoMats and others, and develops proficiency in their use as required

BUSINESS DEVELOPMENT :

• Participates in new business brainstorms and conducts research for new business projects
• Proactively seeks opportunities to better understand industry/client space
• Takes the initiative in seeking training on company processes/procedures

1. COMMERCIAL & FINANCIAL MANAGEMENT

• Consistently achieves billability goal of 90%
• Completes timesheets accurately and on time each week
• Works with external partners to ensure services are delivered in the agreed time and quality specs. Ensures contracts are in place before commissioning work.
• Develops an awareness and understanding of Inizio Evoke Comms finance systems

1. BUSINESS SUPPORT & PERSONAL GROWTH

• Takes the initiative in seeking training on company processes/procedures
• Participates in all mandatory training sessions and identifies opportunities for additional training opportunities specific to social, influencer or paid
• Proactively supports diversity, equity and inclusion (DEI) initiatives and actively engages in efforts to personally learn/grow and drive change at broader level
• Contributes to internal workstream and/or company initiatives as appropriate. Attends all company meetings and town halls
• Shows a basic understanding of social media tools as well as web-based research tools, i.e., Netbase, Brandwatch, Julius, etc. and conducts social media audits, listening projects and influencer discovery with senior oversight
• Identifies and reports on social media platform updates, best practices and trends through weekly Download responsibilities
• Maintains regular updates of assigned social media platform cheat sheet & best practices.
• Savvy with general functionality and utility of major social media platforms, including Facebook, Instagram, Threads, LinkedIn, X, TikTok, Pinterest, YouTube, Bluesky. Deep working knowledge of platforms for established client accounts.