New York, NY — November 13 — Inizio Evoke today introduced Predictev™, a query-driven predictive intelligence engine that puts actionable foresight directly in clients’ hands. Users ask questions in plain language and receive forecasts, scenario comparisons, and recommended next steps—spanning brand strategy, field optimization, and omnichannel engagement.
Predictev™ is powered by Inizio Evoke’s commercial intelligence platform Cognitev™ and its more than 35 million hours of real-world HCP and patient behavioral data. This includes 3.2 billion content interactions captured over 35 million hours of real-world digital behavior from 78,000 respondents across a four-year span—Inizio Evoke’s robust Data Lake that fuels highly granular, predictive insights. Predictev™ delivers transparent, auditable forecasts, scenario analysis, and next-best actions directly to commercial teams—under enterprise-grade privacy, security, and regulatory controls suitable for regulated use.
“Predictev™ puts actionable foresight directly in our clients’ hands—giving leaders the evidence to place smarter, high-confidence bets and align the organization around a shared commercial conviction when it matters most. That’s Intelligent Commercialization™.”
Reid Connolly, Founder & CEO
““Most analytics explain past performance, or at best what’s going on right now; Predictev™ focuses on what happens next—and why, “Ask a question, explore scenarios, and act—grounded in a truly differentiated dataset and governed for compliance.” ”
What Predictev™ enables
Natural-language Q&A to move from questions to forecasts, drivers, confidence, and recommended actions.
Scenario simulation to anticipate audience behavior and test “what-if” market shifts before investing.
Real-time optimization of content, channel mix, and timing.
Early detection of emerging trends, risks, and competitive blind spots.
Transparent, auditable next-best actions (drivers, confidence, rationale) with governance (roles, permissions, audit, regulatory alignment), self-serve or assisted.
Predictev™ is now launching with select clients. To learn more or request early access, contact business@inizioevoke.com.
Cognitev™ is Inizio Evoke’s proprietary commercial intelligence platform, designed to help life sciences organizations make smarter, faster, and more confident decisions across the commercialization lifecycle. Powered by over 35 million hours of real-world HCP and patient behavior, Cognitev™ fuels a growing suite of intelligence solutions that transform data into actionable foresight. These include Narratev™, which delivers behavioral insights to drive downstream activation, and Predictev™, a predictive decision engine that empowers users with proactive, real-time guidance. Together, these tools help teams anticipate change, optimize strategy, and act with precision—enabling intelligent commercialization at scale.
About Inizio Evoke
Inizio Evoke is a global health marketing, communications, and transformation platform. Purpose-built to support life sciences companies in their most critical moments, Inizio Evoke harnesses the power of data, creativity, and human connection to drive transformative growth. The company is united by a shared purpose: health more human™.
Learn more at www.inizioevoke.com.
About Inizio
Inizio is a commercialization partner providing tailored, innovative solutions to help health and life sciences companies across the clinical development and commercialization journey. By simplifying the complex and enhancing outcomes, Inizio helps unlock value at every stage of the asset lifecycle.
Learn more at www.inizio.com.