Cognitev™: Precision-built commercial intelligence

Cognitev™ is Inizio Evoke’s commercial intelligence platform - built to help life sciences organizations make smarter, faster, and more confident decisions across every stage of the commercialization lifecycle. Powered by proprietary behavioral data, generative AI, and deep domain expertise, it fuels the intelligence behind how we think, plan, and act.

At its core, Cognitev™ is a dynamic intelligence engine that transforms complexity into clarity. Powered by over 35 million hours of real-world HCP and patient behavior, it combines proprietary data, deep domain expertise, and advanced generative AI. The result? Actionable insight - not just on what’s happening, but on what to do next.

What Cognitev™ Delivers​

• Audience Clarity: Illuminate how your most valuable audiences think, behave, and decide

• Strategic Precision: Tailor engagement and messaging based on real-time signals, not assumptions

• Actionable Foresight: Anticipate shifts, surface unmet needs, and unlock future-ready strategies

• Connected Intelligence: Unify content, channels, journeys, and ROI models within one platform

• Commercial Performance: Accelerate results, increase ROI, and reduce wasted effort

• Integrated Activation: Align omnichannel engagement, field force strategy, and execution across teams and touchpoints

True competitive advantage comes from knowing what’s next, and how to act on it with confidence.​

Narratev™: Unlock real-world digital behaviors

Narratev™ is our proprietary output that unlocks behavioral insights and fuels downstream activation.

By analyzing how audiences engage across digital touchpoints, Narratev™ delivers actionable insights to inform message development, channel strategy, and audience targeting.

What Narratev™ Enables:

• Real-World Behavioral Insight: Uncover how target audiences engage with content and channels

• Message Optimization: Refine communications based on stakeholder responses

• Audience Segmentation: Move beyond static demographics to behavior-based segmentation

• Omnichannel Alignment: Inform strategy across medical, commercial, and creative functions

With Narratev™, your communications aren’t just informed, they’re intelligently activated.

Because understanding how people behave in the real world is the key to reaching them in the moments that matter.

Enabling Intelligent Commercialization™ 

Cognitev™ is Inizio’s commercial intelligence platform, part of its unified, expert-driven framework that combines data, technology, and AI to enable Intelligent Commercialization™ and deliver impact across the health and life sciences journey. 

Why It Matters: 

• Connected by Design – Cognitev™ works seamlessly with other Inizio platforms Navigator™ and iON.AI™ to unlock value across strategy, medical, and commercial functions. 

• Powered by Human + AI – Real-world behavioral insight, generative AI, and deep domain expertise come together to enable confident, forward-looking decisions. 

• Built for What’s Next – Whether used as a standalone engine or as part of an integrated solution, Cognitev™ adapts to your needs - delivering scalable, data-driven impact. 

• Part of a Proven Framework – Backed by 700+ life sciences partnerships and decades of commercialization experience, Cognitev™ is trusted to help clients bring life-changing medicines to market faster. 

This is Intelligent Commercialization™ in action - where insight, expertise, and innovation converge to deliver measurable value and help clients bring life-changing medicines to patients faster.