We’re a best-in-class, full-service global health media partner. Amplifying brands, we solve client challenges and drive business outcomes through innovative, inclusive, and sustainable paid media strategies.

We go further for your brand

Inizio Evoke Media implements a customized, targeted, and results-focused media plan. We know the marketplace and the entry points to make your brand stand out from the crowd. Let’s get to work.

Our areas of expertise

Strategy & Planning

Expect data-driven and outcomes-focused media solutions with custom frameworks that maximize ROI.

Programmatic Buying

Gain complete control through self-service access and agile in-house implementation.

Full-Service Omnichannel

Maximize your entire media program, including paid video, digital, EHR, social, and point of care.


Maintain a holistic view and capitalize on marketplace opportunities through search engine marketing.

Performance & Optimization

Leverage real-world insights, customer behaviors, and data intelligence to drive transformative success.

Innovative AdTech

Inform smarter decisions and eliminate waste with the latest cutting-edge technology.

Media leadership team

Katie McCarthyPresident, Media
Marlena Connor EVP, Media
Harlan Schwarz EVP, Media
Let’s make health more human™